Archive - So What? Who Cares?

The Target Boycott Is About All Sorts of Inclusion

The American people aren't really that worked up over retailers backtracking on diversity, equity and inclusion as corporate values. They're mad that…

May 29 •

March 2025

You Are Not Free to Move About the Country

It's a small thing, but Southwest Airlines' announcement to start charging for luggage really points to bigger issues in the U.S.

Mar 13 •

February 2025

Who Decides Who the Deciders Are?

There's a difference between gatekeeping and censorship, though at least a few newspaper owners really don't understand the distinction.

Feb 28 •

December 2024

All You Own Are Your Own Words

A recent bout of bad-faith discourse around leaving Twitter for Bluesky points to a bigger cultural disconnect around why and how we connect with others

Dec 4, 2024 •

November 2024

When the Zone Is Flooded, Move Ground

Look, "flood the zone with shit" is a strategy, but staying on the floodplain is a choice

Nov 18, 2024 •

August 2024

As Go the Beach Readers, So Goes the Country

When summer beach reads normalize formerly hot-button topics, it's a sign of some social shift among an uncool but influential group.

Aug 20, 2024 •

A Crackpot Theory on Halloween Merch

I don't think it's a coincidence that we've embraced autumn while the world burns

Aug 3, 2024 •

November 2023

October 2023

I'm going to pretend I sent this out last Friday

... and you're going to pretend you're paying attention on a Zoom call instead of reading this newsletter

Oct 30, 2023 •

Let Your Birkenstocks Lead the Way

Hippie shoes provide a model for the future in this week's collection of reads around reckoning with the past and thinking ahead.

Oct 20, 2023 •

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