So What? Who Cares?

Your AI Will Dress You Funny

In an age where human labor seems to be ever more deprecated, it's becoming ever more apparent that the real in-demand product is human taste.

Aug 7 • 

Lisa Schmeiser

8

4

May 2025

The Target Boycott Is About All Sorts of Inclusion

The American people aren't really that worked up over retailers backtracking on diversity, equity and inclusion as corporate values. They're mad that…

May 29 • 

Lisa Schmeiser

10

2

March 2025

You Are Not Free to Move About the Country

It's a small thing, but Southwest Airlines' announcement to start charging for luggage really points to bigger issues in the U.S.

Mar 13 • 

Lisa Schmeiser

14

5

February 2025

Who Decides Who the Deciders Are?

There's a difference between gatekeeping and censorship, though at least a few newspaper owners really don't understand the distinction.

Feb 28 • 

Lisa Schmeiser

6

1

December 2024

All You Own Are Your Own Words

A recent bout of bad-faith discourse around leaving Twitter for Bluesky points to a bigger cultural disconnect around why and how we connect with others

Dec 4, 2024 • 

Lisa Schmeiser

9

November 2024

August 2024

As Go the Beach Readers, So Goes the Country

When summer beach reads normalize formerly hot-button topics, it's a sign of some social shift among an uncool but influential group.

Aug 20, 2024 • 

Lisa Schmeiser

13

1

A Crackpot Theory on Halloween Merch

I don't think it's a coincidence that we've embraced autumn while the world burns

Aug 3, 2024 • 

Lisa Schmeiser

16

2

November 2023

Gift Guides Are Terrible And Useless

We just can't have nice things -- even when someone tries to round up nice things

Nov 17, 2023 • 

Lisa Schmeiser

16

2

27 Links You Might Not Have Already Read

It's like "27 Dresses," if by "dresses," you mean, "interesting articles to read."

Nov 10, 2023 • 

Lisa Schmeiser

5

The Dead Influencers Club

Cleaving to icons of a previous age is an act of pessimism

Nov 7, 2023 • 

Lisa Schmeiser

13

October 2023

I'm going to pretend I sent this out last Friday

... and you're going to pretend you're paying attention on a Zoom call instead of reading this newsletter

Oct 30, 2023 • 

Lisa Schmeiser

5